BEIJING 三里屯 KIKS

若以「天体运行论」来观,KIKS便是一颗「恒星」,它拥有着自己的引力场,捕获行星(即,合作品牌)、卫星(即,消费者),形成完整的运转轨道。这种以品牌运营模式为出发点的构思恰好直击品牌「大胆、前卫」的内核,又命中「三里屯是宇宙中心」的俚语。“彰显KIKS的特色无疑更为重要,合作品牌无论本身有怎样的风格、对店铺采取怎样的再设计,都需要融入KIKS的引力场。而对于消费者,坠入KIKS的轨道就像一场向心运动,以好奇心为驱动。”

From the perspective of Celestial Movement Theory, KIKS is a star with its own gravitational field. It is a fixed star with a gravitational field and captures planets (i.e., cooperative brands) and satellites (i.e., consumers), thus forming complete orbits. This idea based on the brand’s operating model exactly hits the brand’s core bold and avant-garde, and the slang term “Sanlitun is the center of the universe.” “Undoubtedly, it is more important to highlight the characteristics of KIKS. The style of cooperative brands and redesign of the physical shop need to be compatible with the gravitational field of KIKS. Consumers, driven by curiosity, fall into the orbit of KIKS and start the centripetal rotation.”

核心展示区、衣架、鞋柜、隔墙板等主要功能构建在主题空间依次排开,可升降、可绕轨道运行、可拆卸,对话着KIKS「运动」的本质。它们能够根据功能需求来调整位置,并与矮层鞋柜、升降衣架自由组合出纯鞋类主题或服饰/鞋类混合展售空间。设计师以不锈钢圆柱体包裹原建筑空间的结构柱,像是植入一面哈哈镜,扭曲了光线和反射图像,消解空间的边界。以此为起点做「离心运动」,空间荡开「天体运行」的圆形轨道。

An original structural column in the store is wrapped by a stainless-steel cylinder to distort light and reflected images and eliminate spatial boundaries. Round orbits with the cylinder as a center are designed to place products. Various main functional structures such as the core display area, clothing racks, shoe cabinets, partition walls, are arranged in proper theme zones. They can be lifted, lowered, dismantled or distributed around the orbits, representing the dynamic essence of KIKS.

可移动式隔墙以彩色手工喷绘钢板为材料,其灵感源自太阳表面聚变而生的能量。它经历过数十次材料实验(盐水覆盖、药水浸泡、手工打磨、自然生锈、网格喷绘等方式),是在权衡纹路、色彩、耐久性等诸多因素下的最佳选择。

Movable partition walls are made of colored hand-painted steel plates. This is inspired by fusion reactions on the surface of the Sun. Designers have conducted dozens of material experiments (covering with salt water, immersion with medicinal liquid, polishing by hand, natural rusting, grid-based spray painting, etc.), and choose the best solution for partition walls after considering multiple factors like texture, color, durability, etc.


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LOCATION BEIJING

YEAR 2021

PROGRAM Muti-brand store

CLIENT KIKS

TEAM Zuoqian Wang, Dan He,Jiaji Shen

COLL ABORATORS

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